The 5 biggest levers for faster time to market and better products

Illustration of an egg-shaped figure standing in front of a desk with 5 different levers and actuating one of them.

Competitive pressure is increasing in many sectors, and customer behavior and market success are difficult to predict. Markets have long since evolved into demand markets. They are characterized by a constantly growing momentum that places increasing demands on successful businesses. The obvious solution: speed, when used correctly, becomes a decisive competitive advantage.

But how do companies sustainably achieve fast time to market and develop successful products? We will show you the five biggest levers for sustainably accelerating your time to market and building better products as a result.

The 5 levers at a glance

"Accelerate!" is the order of the day: Accelerated IT makes businesses successful and fit for the future. A fast response and interaction capability is the criterion for survival in dynamic markets.
Small, quick steps help minimize the risk of bad investments or undesirable outcomes, while also providing valuable insights into which routes are worthwhile and which are not.

Illustration einer Stoppuhr, davor Strecke die in 10 Bereiche unterteilt ist, 7 Teile der Strecke sind rot und 3 grün gefärbt

Optimizing the value stream

Ideas are not actively processed on the way to the customer in over 90% of cases.

Illustration of an egg-shaped figure standing in front of a pile of stones with a diamond on it.

Focusing on what is important

Features are bets. We work with you to find the most promising.

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Early deliveries to customers

We reduce business and technical risks by making the development packages small.

Illustration einer Ei förmigen Figur die angestrengt und unglücklich Stein von einer Wand krazt.

Smart vertical integration

Don't develop anything you can buy. We create capacity for real added value.

Illustration von 2 Ei förmigen Figuren die sich gegenüber stehen, über der Hand des einen schwebt ein Symbol der Sicherheit.

Strengthening team culture

Teams are inefficient and overcautious when faced with uncertainty. We give them confidence and freedom.

Do you have questions about the 5 levers?

Would you like to delve deeper?

Our expertise, your learning – we have condensed our experience for you.
Please note: Our news, Softwerker articles and podcasts are currently only available in German. But feel free to contact us, so we can discuss your challenges and opportunities.

White paper

"We are too slow!" is a self-diagnosis we are hearing from many businesses. The white paper (written in German) explains the five biggest levers for reducing time to market and building better digital products.

'5 Lever Hubert'

codecentric has released its own customGPT. Unlike conventional AI assistants, codecentric’s customGPT has been enhanced with the insights from the ‘5 levers for a shorter time to market and better products’.

Softwerker Special Issue

This special issue of Softwerker magazine therefore presents five levers that you can use as a business to significantly accelerate the time to market for your products (written in German).

SoftwerkerCast Episode 22

Steffen explains (in German) what the 5 levers are and how you can use them – regardless of the framework you choose – to significantly and sustainably speed up your time to market.

Master the 5 levers now

Let's get together to discuss the opportunities for your company. I look forward to sharing ideas with you.

Steffen Oehme

Principal Agile & Product Coach

Steffen Oehme

Principal Agile & Product Coach

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