Training:
Product Thinking Essentials

You want to design products that appeal to customers and are worthwhile for the company? Learn all about mindset and methods in our training.

Illustration: 4 Personen an Notebooks und Whiteboard, die diskutieren, planen und programmieren.

Training "Product Thinking Essentials"

onsite

The training is designed for a standard duration of 3 days. Dates can be arranged individually. Let's talk about the possibilities!

Everything at a glance: What to expect in the training

Many products fail. Even more features and products gather dust on the shelf unused.

Product thinking helps teams to find out early on what is really worth building. You learn the mindset and methods and try them out using a concrete example.

Suitable for all roles that develop products in teams.

Learning objectives

Get to know and apply an all-encompassing, structured framework for the development of successful products
Get to know methods and basics for understanding customers, apply them and select the appropriate ones depending on the problem at hand
Avoid over-engineering and resolve false certainties when designing features and products
Get to know and apply methods and principles of entrepreneurial thinking and select the appropriate ones depending on the problem at hand
Distinguish good from bad visions, strategies and roadmaps; Learn the basics of creating your own good versions that are helpful for product development
Get to know the reasons and methods for transferring and assuming responsibility by teams and apply them in your own context
Integrate build-measure-learn into product development processes and thus immediately realize better results
Master story mapping as a technique for better backlog management, rollout planning and stakeholder communication

Benefit

You want

to escape the feature factory?
to build more impact and features that are used a lot instead of remaining ineffective?
to have more creative freedom to find opportunities instead of processing orders?
to take more responsibility for usage and business metrics instead of the number of stories implemented?

You can lay the foundations for this in this training!

Product management basics for all roles
Continues where the Scrum Product Owner leaves off
Teaching the most important, universally applicable principles
Learning about and trying out the most important tools
Case study throughout

Agenda

Day 1

Module 1: Product Thinking for successful products

Module 2: 360° View of the product - Product Field

Module 3: Assumptions and Assumption Mapping

Module 4: Product Design as a process

Day 2

Module 5: Understanding customers

Module 6: Thinking entrepreneurially

Module 7: Finding solutions

Day 3

Module 8: Making decisions

Module 9: Empowering the team

Module 10: Delivering solutions

Target Group

Product owners & product managers
Product teams, especially developers, architects, scrum masters, UXers, data scientists, etc.
Other roles also benefit! For example, innovation managers, executives, etc.

Requirements

Fundamentals of agile work, such as Scrum, are helpful

Active interest in building better products and taking responsibility for their design

The trainer

Steffen Oehme

Principal Agile & Product Coach

My special expertise for you: 20+ years of digital product development, ex-product manager, consultant, coach, techie, executive. I look forward to getting to know you!